Facebook CEO Makes A Move In China

Facebook CEO is touring China with hopes of a comeback..

 If you are thinking in terms of mass appeal, this weekend turned out to be amazing for Facebook Inc Chief Executive Officer, Mr. Mark Zuckerberg.

Mr. Zuckerberg made his way back to Beijing for another trip that got ample traction in China’s local headlines along with the online fraternity. He initially came up with a post that became extremely popular through Tiananmen Square. This was merely covering an important conversation with Mr. Jack Ma- the founder of Alibaba and a top notch entrepreneur. Other than that, he also met Mr. Liu Yunshan, the propaganda chief of China.

Back in time, when Mr. Zuckerberg paved his way to China, he enthralled the masses with his great language skills. The masses did not expect him to be that good with Chinese however he fascinated them with his skills. At instances, when he was not visiting China, he acknowledged the President of the country that he has named his daughter Max a Chinese name as well.

The recent tours have engraved his name in China as the most recognized business tycoon. However, it is still not clear if his personal will help him achieve his final goal. Mr. Zuckerberg strongly desires that the country lifts the ban from its social media platform so that he gets access to 100 million Chinese users.

Making ties better with Chinese executives in such an open way is rather unusual for an executive. It needs to be noted that with power comes a lot of influence and thus any blow that is not governed by the Chinese Communist Party can be dangerous. China did a similar thing last month when a popular account of a real state behemoth that was widely followed in the region disappeared after criticism. Mr. Xi is extremely loyal to the country’s media.

Several technology firms belonging to America is striving to enter China over the past couple of years. However, they have now minimized their efforts. The founder of the ride hailing service, Uber usually travels to China however; news regarding his arrival merely surfaces in the region. Moreover, news about the LinkedIn deal with the Chinese venture capitalist entering China also did not garner traction and the event was just celebrated via a blog post.

If the social media giants succeed then other international firms can also get blocked in China. This means that they will get more access to reign over the rapidly evolving industry. This industry will be extremely regulated and its discourse will be under vigilance so that the boat dos not sink. In case anything wrong happens that the Chinese officials will not trust the foreign technologies ever again whatsoever. The best way to sustain in the region is by having a low profile approach.

Ironically, Facebook needs to win one person’s heart and that is Mr. Liu who for four years has managed the control over the China’s extremely censored and state regulated media.

During the meeting, Mr. Liu appreciated the technology prowess of FB however; he still laid emphasis on the importance of the Internet governance and that even via “Chinese characteristics” to a local news media platform. The statement highlights that the company will continue to regulate Chinese media.

Facebook Video Tactics Are Below The Line

Facebook is taking the wrong ruote to get views on videos.

You might not be aware of but almost eight billion videos surface everyday on Facebook Inc. However, the renowned creator of popular video streaming platform, YouTube, Mr. Casey Neistat claims that the manner in which the social media platform has pushed the growth is actually quite “underhanded and dirty.”

Mr. Neistat, who recently hit the snow glazed streets of Manhattan claimed that he along with an assistant the spent around the first 36 hours after revealing the video of the adventure they embraced actually became viral. He them alleged the social media giant calling them as “freebooters” who stole his original content. An analysis was done after which they deduced that the company got access to 200 rip offs on FB whereas four were present on YouTube.

Back in August, Facebook stated that it would initiate the testing software that will prevent the unauthorized videos from being uploaded on the platform.

The CMO and Mr. Neistat sat down today to talk about his journey in the corporate sector as an entrepreneur and video creator. He emphasized on the fact that companies can actually pave way for high quality content through the YouTubers. The previous year, he came up with a video application known as Beme.

The conversation was rather intriguing and gave clear insights regarding his perception and future endeavors. According to Mr. Neistat, the most appalling thing they can come up with is that there are minimal measures that can take care of the freebooters. Necessary action needs to be taken against all those who rob other’s content and then upload it by calling it their own. This is said to be the biggest misery that can happen to a video streaming platform since it can turn out to be a major rip and sabotage your existence in the industry. It is important to pay homage to your creators. Every view that comes on YouTube needs a targeted action. Once you click on play and the video starts. On the other hand, all the views that appear on Facebook are counted after three seconds of the automatic playing without any audio. So in general it takes more than three seconds to skip the video. Thus this gives them a chance to tamper the stats and call it a view.

The allegation made by Mr. Neistat is actually a big blow on the integrity of the social media platform. In other words, the creator of YouTube claims that the social media platform is cheating on the masses by forcing them to get access to content and then consider it as a view. YouTube on the other hand gives leverage to the user to decide.

Facebook has seized the opportunity to respond to the allegations. According to a statement made by the spokesperson of the company, “In News Feed, if you have stayed on a video for at least three seconds, it signals to us that you are not simply scrolling through [the] feed and you’ve shown intent to watch that video.”