Friday, 19 February 2016

Facebook Video Tactics Are Below The Line


Facebook is taking the wrong ruote to get views on videos.

You might not be aware of but almost eight billion videos surface everyday on Facebook Inc. However, the renowned creator of popular video streaming platform, YouTube, Mr. Casey Neistat claims that the manner in which the social media platform has pushed the growth is actually quite “underhanded and dirty.”
Mr. Neistat, who recently hit the snow glazed streets of Manhattan claimed that he along with an assistant the spent around the first 36 hours after revealing the video of the adventure they embraced actually became viral. He them alleged the social media giant calling them as “freebooters” who stole his original content. An analysis was done after which they deduced that the company got access to 200 rip offs on FB whereas four were present on YouTube.
Back in August, Facebook stated that it would initiate the testing software that will prevent the unauthorized videos from being uploaded on the platform.
The CMO and Mr. Neistat sat down today to talk about his journey in the corporate sector as an entrepreneur and video creator. He emphasized on the fact that companies can actually pave way for high quality content through the YouTubers. The previous year, he came up with a video application known as Beme.
The conversation was rather intriguing and gave clear insights regarding his perception and future endeavors. According to Mr. Neistat, the most appalling thing they can come up with is that there are minimal measures that can take care of the freebooters. Necessary action needs to be taken against all those who rob other’s content and then upload it by calling it their own. This is said to be the biggest misery that can happen to a video streaming platform since it can turn out to be a major rip and sabotage your existence in the industry. It is important to pay homage to your creators. Every view that comes on YouTube needs a targeted action. Once you click on play and the video starts. On the other hand, all the views that appear on Facebook are counted after three seconds of the automatic playing without any audio. So in general it takes more than three seconds to skip the video. Thus this gives them a chance to tamper the stats and call it a view.
The allegation made by Mr. Neistat is actually a big blow on the integrity of the social media platform. In other words, the creator of YouTube claims that the social media platform is cheating on the masses by forcing them to get access to content and then consider it as a view. YouTube on the other hand gives leverage to the user to decide.
Facebook has seized the opportunity to respond to the allegations. According to a statement made by the spokesperson of the company, “In News Feed, if you have stayed on a video for at least three seconds, it signals to us that you are not simply scrolling through [the] feed and you’ve shown intent to watch that video.”

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