Monday, 31 August 2015

Japan: The Next Battleground For Netflix, Inc. And Amazon Prime


Amazon.com and Netflix,Inc. will soon be meeting in the Asian market; although it remains to be observed if either of the services will prove to be successful in the Japanese market.
On Wednesday, Amazon.com announced that it will be launching its Prime Instant Video Services in Japan by next month. Netflix, Inc. had previously announced this news for itself in the beginning of August when it partnered up with wireless provider SoftBank, that their services will be launched in the country on September 2, 2015. The upside for Amazon users in Japan will be that this service will be free for Prime users as they already pay $32 (Yen 3900) per year for the Prime Subscription.
This will be a price advantage for Amazon Prime users. According to reports by CNET, these users will roughly be paying $3 a month for this instant video streaming service whereas Netflix, Inc. subscribers, once it is launched in the country, will have an option to choose from three plans which will be from approximately $6 to $12 per month.
This will be the fourth country that Amazon launches its service in; the others that the company has launched in are the United States, United Kingdom and Germany. According to StreamingMedia.com, the service will be available in certain Televisions, tablets, applications and video gaming consoles. Prime will be offering its services that would include dramas, popular Japanese and U.S shows; since the video streaming firm expanded itself in the United States by providing them with content specifically for the users in the U.S. it has planned to do so for the Japanese market as well.
The president of Amazon Japan Jasper Cheung said in a statement that the streaming media firm is investing considerably all around the world to provide its users with high definition and high quality local and international programming, and expect to do the same for the Japanese market by providing them with premium quality local content. Further he added that the firm knows what the customers want in Japan when it comes to entertainment as they have been offering DVDs and videos to the market for over 15 years and they plan on doing the same with Amazon Prime with no additional cost.
According to a report provided by the Wall Street Journal, Amazon has removed quite a few workers from its Silicon Valley Lab 26 Development Center, in the recent weeks. The report also stated that the firm is stopped working on its large screen tablets as the Fire Smartphone turned out to be a major flop last year despite of the fact that the company did heavy marketing, the phone completely failed to provide the “wow” to its customers as they were already happy with their Iphone and Google Android handsets.

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