The New York Time's post has led to bad press for Amazon,com due to which the company is being targeted by fake 'sociopath' recruitment posters.
The recent post by The New York Times, regarding the working environment at Amazon.com, has put the company in limelight for almost a week now. The article claimed the company of having a high pressure workload, tough environment that only welcomed career driven individuals with no personal commitments. Due to this recent negative press, fake Amazon Job Recruitment posters are popping up all around Seattle with the headline “Are you a sociopath? Amazon wants you!”
These posters have appeared near Amazon’s South Lake Union Headquarters on poles and on gym bulletin boards. First the NYT’s article and now these fake recruitment flyers can prove to be very harmful for the online shopping firm, as this will damage the company’s reputation in the eyes of emerging tech talents and engineers who could have otherwise considered joining Amazon. The tagline on the posters reads “Have a conscience? Don’t worry; our work environment will strip it from you in no time! Apply now!” which was followed by a hashtag: #AmazonJobs.
The article, due to which this hype regarding the company’s environment has been created, was published on Sunday after the website had interviewed over 100 ex and current employees at the retail giant. Statements of employees have been given in the article stating that they have seen workers crying in the bathroom and on their desk while at work because the firm has very tough working conditions and not everyone can cope with them. Jeff Bezos in response to NYT’s article sent a memo to his employees saying that the article does not describe the Amazon he knows or the caring employees he works with. Furthermore, he asked his employees to come forward in case they witness any such incidents in the company and email him or the HR department.
After coming across these fake recruitment posters, people started posting sarcastic comments on social media and mostly took it as a joke while others took it as a serious offence. One of Amazon’s tech workers wife posted that her husband is a tech worker at Amazon and he is not a sociopath, he is a good man with a good job. Although, GeekWire spoke with several former employees who confirmed that the article was factually accurate but not entirely true, as it does not paint a fair and complete picture of the company’s environment.
All in all, this has affected the company’s reputation, which will ultimately lead to a high turnover rate. In other to retain its employees, Amazon will have to make an effort to make its benefit policies more attractive for its workers.
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