Twitter Periscope Celebrates First Anniversary With 200 Million Streams

Twitter rolled out Periscope a year ago, and gained much popularity in a year.

Twitter launched Periscope on March 26, a year ago, and it now celebrating its 1 year anniversary. It has gained 200 million users, and is giving the company huge success. Periscope is a live streaming service and already has numerous live videos that are seen every day by android and iOS users. 

The social media network has reportedly faced issues when it comes to its sluggish user growth but this service has proved to be successful for the company. It became highly popular in Australia in just a year and has become a huge part of the society in the region. Other competitors of Periscope are Meerkat, Facebook Live and YouTube Connect. Live video streaming has gained popularity in the past few years, thus almost all social media companies are launching their own such services.

Periscope might have 200 million users and thousands of videos but if this data is compared to its bigger competitors, one would be unsure if this service really did win. No other service has revealed its data publicly yet, thus the live streaming service has nothing to compare itself. This service has enabled Twitter to put live events and keep focusing on it.

The CEO of the micro blogging company, Jack Dorsey still has the same concept for this service; i.e. still about bringing people from around the world together and enable them to witness live events in the comfort of their homes while bringing the information to them as fast as possible. Dorsey believes that Periscope is the key to reaching this goal in future for the company.

There is no denying that Periscope has managed to do well considering it has only been out in the market for just a year. It launched rapidly for android and iOS and can be enjoyed on the web. Since then, the service has received numerous updates such as landscape version, skipping ahead and even replaying.

The live streaming service has managed to capture some highly important events in a year including the Nepal earthquake, Syrian refugee’s crisis and many more. Many high profile celebrities are using this feature.

Periscope is eventually going to monetized in the future as many companies are making efforts to earn money through live streaming. For Twitter Inc., it is not just about winning from other live streaming services but even saving itself since it has been suffering for month in the market now.

Periscope might just life saving for the microblogging site.

Twitter Takes A Personal Step To Help Its Customers In A More Friendly Way

The customer service of Twitter is getting better providing users with more options of feedback  and much more.

The micro blogging site, Twitter Incorporation, is giving more facilities to its customers and building a better, helpful and friendlier relationship with them.  It is developing newer services such as customer feedback and direct message for the customer relationship platform.

Twitter Inc. is making efforts and developing new software’s to build better relationship with its users and making the interaction between the two parties more productive and intimate.  A button called ‘send a private message’ can be added to users’ tweets and conversation can take place after this with a business though, tweeting. However the conversation can later be moved to direct messaging through a click.

Not just this, but the social media network, is giving another options to businesses by privately asking them for a feedback after a customer service interaction between the two parties has taken place. The users now have a chance to have discussion regarding the problems they face or have privately with the Twitter and talk about their complaints, rather than making them so public that every sees.

These recent tools will improve interactions between the companies and users immensely, the announcement that businesses now have the chance to add the option of direct messages on their accounts was announced on Thursday. Other businesses and their customers can now easily interact regarding their issues and thought via the social media platform. This will help attract more brands and their customer base who can talk to one another easily.

The micro blogging company took this decision as it apparently had been getting request from many companies to receive a more effective manner of feedback from their customers. The tool is going to be using two formats of questions, one will be the Net Promoter ScoreSM and the other, Customer Satisfaction. A product manager, Ian Carins informed that 80% of the social customer services took place on the social media giant, and even received good results, with the customers being more satisfied than ever.

The social media advertising company has partnered with Sprout Social, Spredfast, Lithium, Conversocial and many other to run its new tools and services as smoothly as possible. The direct messaging tool is already in use by Starbucks, Delta and other companies, however the customer feedback tool is going to be released in the next coming weeks.

The companies will no longer be humiliated on the social media platform by customers, but now decent conversation between the dissatisfied customers can take place. Facebook took the same steps a while ago, where the businesses and their customer could take help and talk to one another on its messenger instead of posting about the issues they faced publicly. This move reduced the number of complaints that were made publicly on Facebook by 23% according to metrics by Conversocial.