Twitter rolled out Periscope a year ago, and gained much popularity in a year.
Twitter launched Periscope on March 26, a year ago, and it now celebrating its 1 year anniversary. It has gained 200 million users, and is giving the company huge success. Periscope is a live streaming service and already has numerous live videos that are seen every day by android and iOS users.
The social media network has reportedly faced issues when it comes to its sluggish user growth but this service has proved to be successful for the company. It became highly popular in Australia in just a year and has become a huge part of the society in the region. Other competitors of Periscope are Meerkat, Facebook Live and YouTube Connect. Live video streaming has gained popularity in the past few years, thus almost all social media companies are launching their own such services.
Periscope might have 200 million users and thousands of videos but if this data is compared to its bigger competitors, one would be unsure if this service really did win. No other service has revealed its data publicly yet, thus the live streaming service has nothing to compare itself. This service has enabled Twitter to put live events and keep focusing on it.
The CEO of the micro blogging company, Jack Dorsey still has the same concept for this service; i.e. still about bringing people from around the world together and enable them to witness live events in the comfort of their homes while bringing the information to them as fast as possible. Dorsey believes that Periscope is the key to reaching this goal in future for the company.
There is no denying that Periscope has managed to do well considering it has only been out in the market for just a year. It launched rapidly for android and iOS and can be enjoyed on the web. Since then, the service has received numerous updates such as landscape version, skipping ahead and even replaying.
The live streaming service has managed to capture some highly important events in a year including the Nepal earthquake, Syrian refugee’s crisis and many more. Many high profile celebrities are using this feature.
Periscope is eventually going to monetized in the future as many companies are making efforts to earn money through live streaming. For Twitter Inc., it is not just about winning from other live streaming services but even saving itself since it has been suffering for month in the market now.
Periscope might just life saving for the microblogging site.
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