In order to stay in the competition, TV networks like TV Land and TBS are becoming more like Netflix.
Netflix Inc. is a powerhouse in the TV industry. At the beginning of this year, the company became a global TV network by expanding in 130 countries simultaneously and it is not holding back to further extend its lead over the traditional and internet TV businesses in the market. What viewers really like about Netflix and other internet TV providers is the option to allow users binge watch their favorite TV series. This feature makes it different from other traditional TV networks.
Since its inception, it has sidelined the pay cable TV operators and networks. For a very long time, TV networks are trying to chase and compete against the streaming service providers, specifically Netflix, but there is no chance at all for them to even reach near it. Thus, sources now suggest that the TV networks might change their strategies to revive business for their better future.
As they say, if you cannot beat them, be/join them. Various sources are now reporting that the perception of traditional TV businesses is changing as viewers are preferring to ‘cut cords’ and pay the cost for such services.
According to reports published by Reuters, major TV networks are trying to be like Netflix and copy its strategies where it already brought change in expectations of an average viewer. This was further confirmed as TV Land announced to produce more original programming that will be on serialized narrative in an attempt to gain the support of viewers.
A new TV Land show, Impastor, is of man who is addicted to gambling and is tormented with the debts. On the other side, he pretends to be a preacher of a very small town. The creative & marketing executive of TV Land, Kim Rosenblum, said, “Instead of it being every episode as a standalone, we added a storyline that was told more episodically as the mystery unravels.”
The cable companies have been losing pay TV subscribers since the past three to four years. According to data compiled by Liechtman Research, the cable companies lost as much as 345,000 subscribers last year. This is nothing if compared to last year’s figures where the companies lost a massive 1.2 million pay TV subscribers.
The DSL reports said, “many operators are also all-but giving television away by making the cost of bundling TV and broadband notably less than buying broadband standalone, meaning a lot of customers are signing up for TV service they may not have wanted and may not even be using.”
Not only TV Land but also other TV network, such as TBS, tried to do the same with its comedy series ‘Angie Tribeca’ earlier this year. The show lasted for 10 episodes in its first season.
No comments:
Post a Comment