Ricardo Reyes has submitted the resignation shortly before the highly anticipated prototype of Model 3 was about to be released by the company.
Within the period of mere 18 months, Tesla’s vice president of global communications, Ricardo Reyes, has resigned from his services to the organization. He has taken the bold step at a very crucial time when the luxury electric carmaker is on the verge of selling its highly anticipated new model.
On the recent resignation, Mr. Reyes chose not to comment but one of Tesla’s spokespersons approved the news that he is no longer part of the company. Since November 2014 until the date of his resignation, Mr. Reyes held the offices of the top communications.
For Tesla, the top communications job is pivotal, as it does not rely on the traditional advertising. Unlike its counterparts, the Silicon Valley automobile giant does not spend millions of dollars on advertising. The methodology adopted by the company for the marketing of its prestigious electric vehicles involve the holding of automotive and technology press conference ensuring a substantial amount of media coverage.
The charismatic and visionary Chief Executive Officer of the company, Elon Musk, markets the company’s luxurious cars via highly popular social networking site, Twitter. The step is beneficial for the business as the CEO has around 3.6 million followers.
In its recent 10-K, the automaker has cited that generally it has always been successful in garnering significant media coverage of its vehicles and for itself. The statement said that the organization looks forward to continue with its advertising methodology. It believes that up till now, it has achieved substantial number of sales through advertising via word of mouth and media coverage. The statement contained the company’s opinion that by not going for traditional methods of advertising, it has also endured low marketing costs.
Model 3 is supposedly is less expensive Tesla car. Smaller than the Model S, the new model is intended to be sold at a price of around $35,000 before tax incentives. The entire hopes of the business to emerge as a high-volume manufacturer in the automobile industry rest on Model 3. The highly anticipated car is expected to debut in market in late 2017.
On March 31, for the advertisement and marketing of the company’s affairs, journalists have been invited to an “intimate event” at Tesla’s design studio in Hawthorne, California. In the event, the CEO is scheduled to take the stage for a live presentation broadcasted on the organization’s website.
In 2009, Ricardo Reyes donned the role of vice president of global communications and strategic marketing. It was the time when the organization was planning for its June 2010 IPO. He resigned in 2012 in order to take the realm of brand marketing and communication for Square. He dedicatedly served in the top communications job for Tesla.
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