McDonalds Pushes Up Promotion Of Its All-Day Breakfast Menu

McDonald ramps the marketing of its all day breakfast.

McDonald Corporation has been successful in reporting a very strong quarter which is a breakthrough after four years by the launch of its all day breakfast menu. The company has now altered its strategy where it will be focusing on the marketing of breakfast items such as the Egg McMuffins, hotcakes, pancakes and other decadent goodies with hopes to gain further momentum.

The fast food behemoth reported to the USA Today that the company has bought a time spot with 30 second duration before the start of the Super Bowl. During this time a new advertisement will circulate known as “Good Morning”.  This advertisement is targeted to the all day breakfast menu.

The advertisement primarily features the renowned children’s book namely Good Night Moon depicts young ladies having a good time over breakfast after spending a night at the clubs, a pregnant lady is seen having hotcakes in the evening while her better half is consumed regarding the assembling of a crib, on the other hand, a young couple is seen sharing a yogurt parfait on the roofs of a classic hotel situated in Los Angeles before the sun rise.

The chief marketing officer of the company, Deborah Wahl has highlighted the demographics which indicate that the all day breakfast shows that the conventional breakfast hours are merely out of sync now due to the wide swath present amongst the US workforce.  Almost 15 million of the American populace are working full time particularly in the evening shift, rotating shifts, nights shifts or other times of the day as per the demand of their employers.  

"From customers overall, there's an increasing trend toward flexibility in terms of their schedule and what they want to eat and when they want to eat breakfast," Wahl mentioned during an "We're seeing that trend grow especially with a younger audience."

The company claims that they will pay respect while marketing their all day breakfast particularly to the odd working regime of individuals who are rewarded with free breakfast on a weekend. This encompasses all of the people who have weird working hours and eating patterns.

The company has another plan to market the all day breakfast round the cloud by offering its breakfast menu through a food truck commonly known as “McRig” this month. This will target the after party revelers at the Grammy Award that took place in Daytona and Los Angeles.

The McDonald menu might just get more extravagant since the company has started to test McGriddles. This is a breakfast sandwich that is loaded with various goodies like the cheese, meat and eggs that are served in a sweetened pancake. This was being retailed apart from conventional breakfast hours in the Tulsa market earlier this week.

The company has come up with a smart plan to promote all day breakfast since earlier it turned out to be a game changer for them.