Facebook Has A Suggestion For Advertisers

Facebook will add captions to videos to save users from public humiliation caused by loud videos.

When we sign into Facebook Inc. all we get to see are an abundance of videos. And most of the videos that we come across are merely advertisements. However, the company understands it very well that while you are commuting in public transport and going through your News Feed, you certainly wouldn’t want an advertisement to shout back at you and make you the center of attention. So the company is now asking the advertisers to modify their strategy where they make the advertisements silent.

The company wishes to assist the advertisers in this, where the social media giant claimed that it has to come up with a bunch of new features that will encompass automated captions for the videos. In order to make that a reality, the executives at Facebook have actually transcribed almost 50,000 video advertisements. The company claimed did the exercise so that it can train the captioning tool for precise results. All the advertisers will get the leverage to go through and edit the automatic captions before the ad gets posted.

This is actually quite important since the company claims that most of the videos on its platform are advertisements. These videos are also enjoyed without sound. So when a video add pops up and plays loudly without the surrounding expecting the noise when a user is going through the News Feed on their phones results in a negative reaction towards the company and the advertisements.

The captions which FB will add can actually result in context to the silent videos while browsing through the feed. According to them, by adding captions to the advertisement, the time invested by users on the video will also increase. A recommendation was also put forward by the company to add logos, products and captions in the start of the video to garner traction.

For Facebook, videos are becoming an extremely crucial and important tool that has added depth to the service and its consumption. It is estimated that an average users consumes more than 100 million videos on the social media platform each day. The video is also popular among the advertisers who are devoted to pay a hefty amount to roll out targeted video advertise campaigns in contrast to the banner ads. To assist the advertisers in deciding the best way to engage the consume and also pay to Facebook, the platform is coming up with new metrics that will change the fate of advertisers allowing them to see a percentage compilation of how many individuals viewed the advertisement without sound.