eBay Inc. has currently inclined its focus more on smartphones and such devices. On many previous occasions, the company has had a period where it specifically focused and launched apps for smartphones and other devices. According to Cnet.com, the online retailer has unveiled a new app for Apple Watch on Tuesday. Furthermore, the company also tweaks in its smartphone apps. According to sources, the e-commerce company’s new app for the Apple Watch will allow the users to have an overview look of their notifications and the items they are bidding, buying, selling, or watching.
Reportedly, eBay app might also offer push up notifications to the Apple Watch users in order to make it more convenient for the consumers. Through push notifications, buyers will be able to keep a tab on different items that they might be watching. Moreover, it will also help sellers to quickly see customer messages and respond to them.
eBay started to make smart watch apps in 2013 for smart watches of Samsung and Pebble. Apple Watch was launched and available to market in April and it is believed that the newly released smart watch by the smartphone giant is set to dominate the market in the future as well.
Hence, eBay considered the iOS platform as a very important one for the company to reach and capitalize. The major rival of the online retailer, Amazon, launched its app for Apple Watch in April.
According to eBay senior product manager for wearables, John Tapley, stated in an interview, “Our goal is to make it relevant to users and not obnoxious. We're just at the start of it, so we'll continue to evolve the feature set over time.”
The online giant has now also joined the list of other online retailers that have been and are still working on apps for Apple’s smart watch. All e-commerce companies believe that the customers will now prefer to browse more on smart watches and smartphones instead of personal computers and laptops. Hence, to target that audience, eBay also came up with a smart watch app for Apple.
The other e-commerce companies, such as Target, Amazon, and Fandango have also made their way to Apple Watch. According to Cnet.com, “eBay on Tuesday also said it updated its apps on Apple's iPhones and iPads and Google's Android mobile operating system to improve the search function, so people looking for a laptop don't end up getting results filled with laptop cords or chargers.”
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